Paid search listings through search engines and services such as Google Adwords, Yahoo Search Marketing and MSN AdCenter offer a way to quickly achieve top rankings in the search results for any search term or phrases you wish. With management and a clear focus, paid search services offer some of the quickest, highly targeted, far-reaching, and cost effective advertising online.

Search engines offer this form of advertising and seek to reward the bidder with the highest bid and the highest relevancy with prominent ad placements on the first pages of search engines such as Google, MSN, and Yahoo. Pay per click campaigns, however, are not perfect. Without constant monitoring, refinement, and analysis you can risk incurring advertising costs that are not economical, focusing on terms that don't convert.

We believe an effective paid search campaign is one that is closely managed, continually monitored and optimized, and one drives highly targeted visitors to your site.

SIP Marketing currently offers our clients 3 unique Pay Per Click services; The PPC Start Up Package, The PPC Makeover Package, and our SIP Marketing Managed PPC Service.

SIP Marketing's PPC Start Up Package

Help identify your strategic goals for your Pay Per Click campaign.

Define a local, nationwide or international strategy, depending on your business and goals.

Set up (if necessary) and strategically configure your account for optimal management, insight and performance.

Set up A/B split testing for ads.

Perform competitive research to identify what your competition is doing.

Review and optimize your Adwords campaign twice in the 30 days after you start your campaign and provide a detailed report.

Important: Unlike other online marketing agencies you actually own your own Pay Per Click accounts when you get started with SIP Marketing. What this means is that YOU own the account and all the intellectual property that builds up within it, not us.

$675.00 - Local/Regional Campaigns (+ Google "click costs").
$875.00 - National/International Campaigns (+ Google "click costs").

SIP Marketing's PPC Makeover Package

Review your current Pay Per Click campaigns with you to determine areas for optimization.

Perform in-depth historical review and competitive research.

Review your campaign structure and budgets and suggest adjustments where appropriate.

Research your ideal "long-tail" keywords in order to strategically improve your competitive position and reduce click costs.

Provide a Recommendations Report that outlines your opportunities and provides instructions for implementing.

$575.00 + Google "click costs."
The PPC Tune Up is 100% guaranteed to improve Adwords performance
(provided your account has enough volume that test results are statistically significant).

SIP Marketing's Managed PPC Service

Keyword level ROI driven monitoring, management, and reporting.

Integrated ad group level click fraud monitoring, and reporting.

In-depth keyword research & analysis leveraging the mix of broad and long-tail search phrases.

Dedicated Pay Per Click Campaign Executive who will listen & respond to your individual needs.

Regular, periodic competitive analysis that helps you keep up with what your competition is doing.

Continuous tracking, management and optimization of your Pay Per Click campaigns.

Managed Services cost 20% of overall ad spend+ Google "click costs."

We offer 7 years of SEM experience with account budgets ranging from $5,000-$500,000/month. Our core belief is that your success is our success. We regard our clients as business partners rather than accounts, and our consultative style helps educate you on the paid search process so you can guide your campaigns from a high level, while we handle the day to day management.

Please call us toll free at 1-800-655-6185

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